????????????? ????????? ??? (????? ????????? ?????????)? ???????? ??????? ??? ??? ??????? ????????? ? ????????? ???????????? ???????????? ? ????? ?.?.?.?., ?????????? ?????? ???????? ??? ????????????, ????? ??? ??? ?? ???????? ??????????????? ?????, ?????????? ?? ??????? ??? ???????? ?????????? ??? ??????.Take a model like Patagonia, for instance.